Marketing, Sales & Service is one of 16 broad industry clusters that the U.S. Department of Labor established to track employment trends. On the marketing and sales end, it can take in careers of people who communicate about a business or organization’s products or services or sell them to customers. In the area of service, someone might be assisting businesses or individuals with functions such as accounting, or repairing equipment. Learn more about the U.S. Department of Labor’s industry clusters and their economic outlook.
Adults using these resources to help students explore careers may also find it helpful to use the Career Journeys Supplemental Materials we’ve prepared for teachers and counselors.
Marketing is about messaging
As a marketer, it surprised Christian Kratsas to find it’s more important to get the message out often than to get it perfect every time.
Working at the intersection of art and science
As U.S. Business Director for ECI Media, Victoria Potter is trying to help her Stockholm-based parent company develop advertising clients in North America. More an ad auditor than an ad agency, her firm’s work is at the intersection of art and science.
Putting technical knowledge to work in sales
Derick Henderson shifted gears at Covestro six months ago, moving out of his job as a chemical lab technician and into a sales position where he works with customers for polymer coating materials.
Combining graphics and technology skills
A Marketing & Graphic Design Specialist for The Christian Academy outside Philadelphia, Ryan Davis said his current job combines everything he loves to do. In his view, anyone who wants a similar career needs “a creative drive.”
Sales is about educating clients
After a transition into life insurance sales, Laura Wilson still draws on her background as an educator.
Self-motivation figures large in a marketing job
In Jordan Jasper’s job as Marketing Coordinator for PolyConcepts, Inc., there’s no set schedule. Every day is different so one of the most important skills is being a self-starter.
Different job, same talents
A knack for building relationships. and telling stories helped Dana Hackley, Ph.D., start her career in broadcast news. Now she draws on those same talents doing public relations and marketing for a law firm.